Category Archives: Marketing

WriteUpp – We are now a Stripe Verified Partner!

What is Stripe? Stripe is the simplest and most cost-effective way to accept payments online. Unlike other payment providers  Stripe was built from the ground up to enable online businesses (like us) to integrate payment directly into our software. They’re based in San Francisco and have received around $450 million in funding to date; investors include […]

7 Ways To Skyrocket Customer Conversions Through Persuasive Writing

From time to time, we like to share content written by fellow WriteUpp users which we think you’d find beneficial. In this post, Joe Searle is sharing his top tips on persuading potential clients to set foot through your door. Joe is a long-standing WriteUpp user as well as being a health and wellness copywriter. He helps […]

Using Email Marketing To Promote Your Practice

If you’re a healthcare professional your clinical ability is a given but simply having professional competence is not always enough to sustain a viable healthcare business. In this brief article we look at how you can use WriteUpp (but it could be any other practice management system) and MailChimp to conduct engaging email marketing campaigns. […]

7 Tips To Become a Twitter Superstar

Twitter has 232 million active users and there’s 350,000 tweets sent per minute. However despite these astonishing numbers so many people still underestimate the power of twitter.There are lots of businesses, particularly in small private healthcare practices, who set up their Twitter accounts only to never touch them again. If you have never used Twitter […]

Social Media 101

If you’re like me you probably tend to only use your preferred social media platform to keep track of “social” news and creep on old school friends. Yup, thought so! Now I’ve started working (as an intern!) I’ve started to see the power of using social media to enhance your reputation, generate demand and market […]

It’s Time To Get Visual

You only have 50 milliseconds to capture your audience’s attention once they come on your site and when it comes to content a picture is worth a thousand words. Bottom line, to increase engagement with your audience include visual content (images, infographics, memes and videos) in your marketing. If you’re still doubtful here’s a few […]

Stand Out from the Crowd: Get on Google Places for Business

Google research suggests that 97% of people search for local services, like yours, online. However, many practices fail to use tools such as Google Places for Business to boost their online presence and increase their business’ digital reach. Recently, we’ve conducted some research with WriteUpp customers to establish how many practices are taking advantage of […]

6 Great Branding Tips for Your Private Practice

These days Healthcare is a competitive business. There will always be competitors whose services are cheaper, closer or better. Which is why you need to ensure that your brand stands out. Below are some great tips to consider when branding your practice, as recommended by Guy Kawasaki, a professional author and business advisor.   Make […]

Should Your Private Healthcare Practice Advertise on Facebook?

There are many conflicting articles available on the internet regarding Facebook advertising. Sometimes it works and sometimes it doesn’t. Despite this if you are a small private healthcare business owner you shouldn’t automatically write off advertising on Facebook. It can deliver great results; especially if it is executed properly and expectations are realistic.   BusinessNewsDaily […]